A class visit is a great way to experience academics at Johnson while meeting faculty and students.
Course Description
This course on Pricing Strategy and Tactics develops a structured framework for assessing and formulating profitable pricing strategies for a firm (or product or service) based on an understanding of economic, psychological, legal, and organizational factors. Students will learn state-of-the-art frameworks and will master the essential pricing techniques, and acquire important pricing decision-making skills. Topics will include costs, value pricing, estimating demand curve, measuring price sensitivity and willingness to pay, price bundling, pricing digital products, and customized pricing. Learning methods include case discussions, lectures, and talks by guest speakers from consulting companies. Students will work on a term paper to gain some real life experience in analyzing pricing strategies and tactics. It provides a chance to address an issue in pricing of particular interest to the student. This course should be valuable for students pursuing careers in consulting, marketing, and general management.
Course Visit Details:
Please check in at the Admissions Office in Sage 111 when you arrive on campus. A student ambassador will serve as your host and escort you to class.
You may also want to review our Visitor Information to assist you with navigating to Sage Hall and around campus.